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dima
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Pro Tools Campaign
The main thrust of the project was to design a Graphic Standards Manual for a fictitious company which displays the acceptable use, proportions, and colors of the logo. I created the Pro Tools company through research which maintains its own identity in a sea of power tool competition. For additional impact, the manual is kept in its own tool case with an engraved logo. A CI (Corporate Identity) package was also created, consisting of an envelope, stationery, and a double-sided business card. The logo was created in Illustrator, the scenes were created in Photoshop, and the book and tool case were photographed. Backgrounds were a combination of Illustrator, Photoshop, and images from stock photography sites.